How We Collect and Use Information

We collect the following types of information about you:

Information you provide us directly:
We ask for certain information such as your real name, birth-date, address, phone number and e-mail address when you register for a Fireline, Inc. account, make a purchase, or if you correspond with us. We may also retain any messages you send to us. We use this information to operate, maintain, and provide to you the features and functionality of the website.

Analytics information:
We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends for the website. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the website. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

Cookies information:
When you visit the website, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the website, and allow us or our business partners to track your usage of the website over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the website may not function properly if the ability to accept cookies is disabled.

Log file information:
Log file information is automatically reported by your browser or mobile device each time you access the website. When you use our website, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the website, domain names, landing pages, pages viewed, and other such information.

Commercial and marketing communications:
We use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions, and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the website, technical and security notices). You may not opt out of service-related emails.

Use of certain service type information we collect about you:
We use or may use cookies, log file, device identifiers, and location data: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our website; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; and (f) help you efficiently access your information after you sign in.

Sharing of Your Information

We will not rent or sell your information to third parties outside Fireline, Inc. and its group companies (including any parent, subsidiaries and affiliates) without your consent.

How We Store and Protect Your Information

Storage and Processing:
Your information collected through the website may be stored and processed in the United States or any other country in which Fireline, Inc. or its subsidiaries, affiliates, or service providers maintain facilities. Fireline, Inc. may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Fireline, Inc. or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe:
Fireline, Inc. cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the website. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Fireline, Inc., at all times.

Compromise of information:
In the event that any information under our control is compromised as a result of a breach of security, Fireline, Inc. will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Your Choices about Your Information

You control your account information and settings: You may update your account information and email-communication preferences at any time by logging in to your account and changing your profile settings. You can also stop receiving promotional email communications from us by modifying your preferences through the link provided at the bottom of each email.

We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the website, technical and security notices). If you have any questions about reviewing or modifying your account information, you can contact us directly at [email protected]

Opting out of collection of your information for Tracking / Advertising:
Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device.

How long we keep your private profile information:
Following termination of your user account, Fireline, Inc. may retain your private profile information for a commercially reasonable time for backup, archival, or audit purposes.

Children’s Privacy

Fireline, Inc. does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as users. The website and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

Links to Other Websites and Services

We are not responsible for the practices employed by websites or services linked to or from our website, including the information or content contained therein. Please remember that when you use a link to go from our website to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and we do not control over any third-parties that you authorize to access your information. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources other than through this website.